DDC Wheels needed more than just a new website. They needed a system that could handle the complexity of how their products are actually sold. Their wheels aren’t individual items. They’re sold as complete packages of six, including inner, outer, and front wheels. On top of that, fitment depends on bolt pattern, not just year, make, model. Their previous setup couldn’t properly manage inventory, accurately map fitment, or deliver the level of control they needed on the backend.
Custom WooCommerce Build, Year Make Model Filter Based on Bolt Pattern & Inventory Sync at Scale
We rebuilt their site on WordPress + WooCommerce with a fully custom approach tailored to their business. The standout solution was a hybrid inventory system that tracks stock at the individual wheel level while still allowing customers to purchase complete packages seamlessly. This became especially critical for their super single offerings, where inventory accuracy directly impacts sales. We also implemented a custom YMM filter driven by bolt pattern logic to ensure precise fitment across all applicable vehicles. Tying it all together, we integrated the site with QuickBooks Desktop for streamlined inventory management and built a completely custom front-end design based on DDC’s exact preferences. The end result is a powerful, scalable system that gives their team control, accuracy, and a significantly improved buying experience for their customers.
