Dually Shop came to us with a Shopify site that had been partially built but wasn’t functioning the way their customers needed. Their biggest issue was fitment. Selling dually wheels and tires isn’t simple, and their existing setup couldn’t accurately match products to vehicles. They needed more than a basic year, make, model filter. Their customers also needed to factor in tire sizes, wheel specs, and whether the truck was stock, leveled, or lifted. Without that level of precision, buyers were second-guessing purchases, and the team was fielding constant fitment questions.
Advanced Fitment Logic & Conversion-Focused Shopify Rebuild
We stepped in to rebuild the experience from the ground up, starting with a fully custom fitment system tailored to how dually owners actually shop. The new system dynamically accounts for vehicle specs, ride height, and compatible wheel and tire combinations, ensuring customers only see products that truly fit their setup. From there, we layered in conversion-driven features across the site including a guaranteed fitment badge on product pages, conditional add-ons like lug nuts (included or upsold depending on the product), and high-impact upsells for TPMS sensors and mount and balance services. Paired with a refreshed design and cleaner user experience, the result is a site that not only looks better, but removes friction at every step, increasing confidence and driving higher average order value.
