HD Shocks, owned by Pat Gerber, manufactures and sells heavy-duty shocks for work trucks, semis, and RVs, serving customers who depend on durability, load handling, and long-term performance. As demand grew and larger manufacturer orders started coming in, they needed a website that could support both direct-to-consumer sales and a rapidly scaling brand in a highly technical industry.
Custom Shopify Build for a Growing Heavy-Duty Automotive Brand
We built a fully custom Shopify website designed to match that growth. The focus was on clear product organization, strong messaging around performance and durability, and a clean, professional design that builds trust with both individual buyers and commercial customers. The result is a modern, scalable eCommerce platform that supports their expanding product line and positions HD Shocks as a serious, fast-rising player in the heavy-duty suspension market.
