ModCo Wheels came to us as a fast-growing, early-stage wheel brand out of Reno, Nevada with a clear problem: their customers needed a reliable way to find wheels that actually fit their trucks. Off-the-shelf Shopify solutions weren’t cutting it. Traditional year, make, model filters failed to account for critical factors like bolt pattern, which led to confusion, poor user experience, and lost sales. They needed something more precise, more intuitive, and built specifically for how truck owners actually shop.
Custom Shopify Build & Advanced Fitment Filtering
We worked closely with the ModCo team to architect and build a fully custom Shopify experience from the ground up. The centerpiece was a custom-coded fitment filter that goes beyond basic YMM logic, dynamically matching vehicles to the correct bolt patterns and wheel specs. On top of that, we delivered a fully SEO-optimized site structure, custom design implemented through extensive theme file modifications, and a cohesive visual experience powered by original photography and video production. The end result is a high-performance eCommerce site that not only looks premium, but actually removes friction from the buying process, turning more visitors into confident customers.
