When Curtis, the owner of Top Quality Builders, reached out to us at Montarev, it was through a referral from a previous client, Paul Underwood of Magic City Coatings & Contracting. Paul had been extremely satisfied with the custom website we built for him, and Curtis was looking for a similar transformation for his own business. What followed was a collaborative process that not only elevated the online presence of Top Quality Builders but also equipped them with custom tools that streamline lead generation and customer engagement.
The Challenge
Top Quality Builders needed a digital platform that could reflect the quality of their services and help drive new leads in the highly competitive construction market. Curtis had a unique vision for the website, including a custom-built deck calculator that would allow users to get rough cost estimates for their deck projects directly on the website. The project involved designing an intuitive, cohesive website that emphasized Top Quality Builders’ core services—deck construction, patio covers, concrete work, and roofing & siding—while providing an edge in SEO rankings.
The Solution
From the start, Curtis emphasized the importance of having a user-friendly deck calculator as a standout feature on the site. We built the calculator from scratch, tailored to how Curtis bids out his deck projects. This tool allows users to input the width and length of their desired deck, with the option to select different levels of quality: basic, midgrade, and premium. These selections automatically calculate an estimate based on predefined rates per square foot. For added accuracy, we included modifiers for factors like whether the deck is a second story or has additional complexities, ensuring that even small-scale projects meet the company’s pricing floor.
The calculator was then integrated with a lead-generation form. Once users view their estimate, they can submit their details (name, phone, email) along with the deck specifications. This information is instantly sent to Curtis, providing him with all the necessary details to follow up with a well-informed consultation. This feature not only simplified the customer’s process but significantly boosted lead conversions for Top Quality Builders.
Service Highlight Focus
While Top Quality Builders offers a range of services, we decided to strategically highlight deck construction and patio covers as focal points. Why? These are key differentiators for the company in a market where competitors often fail to have dedicated service pages for such specific offerings. By creating distinct pages for these services, the website is better optimized for search engine visibility. As a result, the site now ranks well for highly targeted searches like “deck contractor in Billings” and “patio covers Billings,” giving Top Quality Builders a competitive edge.
Brand Integration and Design
Curtis came to us with a limited brand presence—primarily just a black and yellow color scheme and a logo. We expanded on this by incorporating a visual branding element, a rectangle with a notch in the bottom right corner, which is used consistently throughout the site. This cohesive design gives the website a polished, professional appearance, while staying true to the brand’s core identity.
Additionally, the site needed to feel personal and community-focused, aligning with the values of Top Quality Builders. Curtis is proud of the company’s Billings, MT roots, and we wanted the site to reflect that local connection. This was achieved through visual content, customer reviews, and integrating Google reviews directly into the website. As Top Quality Builders continues to gather five-star reviews, these updates are automatically reflected on the site, maintaining fresh, relevant content without additional effort on Curtis’ part.
The Results
The new website launched just in time for the Billings Home Improvement Show, and it quickly proved to be a valuable tool. Over the course of that first weekend alone, Curtis received five leads directly from the site—people who saw his display at the show, visited the website, and were impressed enough to follow through. The seamless integration of visual design, service highlights, and lead-generation tools paid off immediately.
In addition, the custom-built calculator has become a strong selling point, giving potential customers a clear idea of project costs before they even speak with Curtis. This transparency fosters trust and encourages more visitors to submit their details, effectively turning a simple browsing session into a qualified lead.
Conclusion
The Top Quality Builders project is a prime example of how Montarev approaches web design and digital marketing with a results-driven mindset. By focusing on Curtis’ core business needs—particularly the custom deck calculator and SEO optimization for niche services—we were able to craft a digital platform that not only looks great but also drives real results. In the end, Curtis got a website that reflects the high quality of his work and serves as an essential tool for growing his business. If you’re looking for a digital partner who can understand your industry, we’re here to help elevate your business, just like we did for Top Quality Builders.
